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	<title>Comments on: 123 Fake Street</title>
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	<link>http://www.rootsandgrubs.com/2009/07/24/123-fake-street/</link>
	<description>Dada, bring my beer in the living room</description>
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		<title>By: Carly Morris</title>
		<link>http://www.rootsandgrubs.com/2009/07/24/123-fake-street/comment-page-1/#comment-40324</link>
		<dc:creator>Carly Morris</dc:creator>
		<pubDate>Tue, 04 Aug 2009 05:22:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.rootsandgrubs.com/?p=947#comment-40324</guid>
		<description>&lt;p&gt;Totally. It&#039;s crap that they&#039;re being sneaky. That&#039;s what I object to.&lt;/p&gt;

&lt;p&gt;It&#039;s like early TV. They would always be replacing the actor who plays the dad with somebody else and then they&#039;d say, &quot;the television audience isn&#039;t that discerning&quot;. Like we wouldn&#039;t notice it&#039;s a completely different guy.&lt;/p&gt;

&lt;p&gt;No matter who says it, I hate being told I&#039;m stupid- Starbucks included.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Totally. It&#8217;s crap that they&#8217;re being sneaky. That&#8217;s what I object to.</p>

<p>It&#8217;s like early TV. They would always be replacing the actor who plays the dad with somebody else and then they&#8217;d say, &#8220;the television audience isn&#8217;t that discerning&#8221;. Like we wouldn&#8217;t notice it&#8217;s a completely different guy.</p>

<p>No matter who says it, I hate being told I&#8217;m stupid- Starbucks included.</p>]]></content:encoded>
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		<title>By: Ken Sloan</title>
		<link>http://www.rootsandgrubs.com/2009/07/24/123-fake-street/comment-page-1/#comment-40322</link>
		<dc:creator>Ken Sloan</dc:creator>
		<pubDate>Tue, 04 Aug 2009 03:04:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.rootsandgrubs.com/?p=947#comment-40322</guid>
		<description>&lt;p&gt;I&#039;ve been looking for some comments from people who actually live where this is happening and happened to stumble upon your blog through Chowhound.  I suppose it&#039;s not surprising that it&#039;s being taken almost like a joke :)&lt;/p&gt;
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		<content:encoded><![CDATA[<p>I&#8217;ve been looking for some comments from people who actually live where this is happening and happened to stumble upon your blog through Chowhound.  I suppose it&#8217;s not surprising that it&#8217;s being taken almost like a joke :)</p>]]></content:encoded>
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		<title>By: mamster</title>
		<link>http://www.rootsandgrubs.com/2009/07/24/123-fake-street/comment-page-1/#comment-40302</link>
		<dc:creator>mamster</dc:creator>
		<pubDate>Sun, 02 Aug 2009 19:32:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.rootsandgrubs.com/?p=947#comment-40302</guid>
		<description>&lt;p&gt;I&#039;ve been giving this some more thought, and I think it&#039;s mostly about the name. If Starbucks had done everything exactly the same but called the new place Starbucks or &quot;Starbucks 15th Ave Cafe,&quot; I think almost no one would have complained. People have a strong aversion to being fooled, and Starbucks is giving the impression that they&#039;re trying to fool customers into thinking they&#039;re entering a non-chain store.&lt;/p&gt;

&lt;p&gt;As I&#039;ve said many times before, I am a huge fan of the Starbucks chain, because all of the local places I frequent (Remedy, Victrola, Vivace, Joe Bar, and so on) are &quot;inspired by Starbucks.&quot; They created the model and the demand.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>I&#8217;ve been giving this some more thought, and I think it&#8217;s mostly about the name. If Starbucks had done everything exactly the same but called the new place Starbucks or &#8220;Starbucks 15th Ave Cafe,&#8221; I think almost no one would have complained. People have a strong aversion to being fooled, and Starbucks is giving the impression that they&#8217;re trying to fool customers into thinking they&#8217;re entering a non-chain store.</p>

<p>As I&#8217;ve said many times before, I am a huge fan of the Starbucks chain, because all of the local places I frequent (Remedy, Victrola, Vivace, Joe Bar, and so on) are &#8220;inspired by Starbucks.&#8221; They created the model and the demand.</p>]]></content:encoded>
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		<title>By: Carly Morris</title>
		<link>http://www.rootsandgrubs.com/2009/07/24/123-fake-street/comment-page-1/#comment-40292</link>
		<dc:creator>Carly Morris</dc:creator>
		<pubDate>Sun, 02 Aug 2009 01:19:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.rootsandgrubs.com/?p=947#comment-40292</guid>
		<description>&lt;p&gt;ts,&lt;/p&gt;

&lt;p&gt;It&#039;s totally a gimmick! I am, as a consumer a little insulted of course.&lt;/p&gt;

&lt;p&gt;It&#039;s absolutely true that some small, sincere companies make profits and are successful enough for a BIG to come and buy it up- and who can blame them? A farmer works his ass off for 30 years and builds a business and the only way he&#039;ll ever retire is to sell, and a BIG comes along and says &quot;how&#039;d you like 30 million dollars?&quot; and the farmer says, &quot;yah&quot; and gets a place on the beach.&lt;/p&gt;

&lt;p&gt;And those companies, even after being purchased by a BIG are still making organic foods but they&#039;re certainly profit driven rather than dream driven- and so is Starbucks. I&#039;m not thinking that I need to spend much time there, but it&#039;s an improvement and so I think, not to be protested. Rather we should spend our time going to other BIGs and saying, &quot;Hey! Starbucks can support local businesses, they can donate leftovers to a foodbank, why are you selling apples in September from Chile?&quot; or whatever.&lt;/p&gt;

&lt;p&gt;I do find often die that die hards (the sort that believe we should avoid it at all costs because it&#039;s the MAN) either burn out from spending all of their time making sure they&#039;re not supporting ANY big company ever (and become a typical yuppie (sure, I drive an SUV now, but I used to homestead)), or they&#039;re not really thinking or researching their position and end up supporting the BIGs themselves.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>ts,</p>

<p>It&#8217;s totally a gimmick! I am, as a consumer a little insulted of course.</p>

<p>It&#8217;s absolutely true that some small, sincere companies make profits and are successful enough for a BIG to come and buy it up- and who can blame them? A farmer works his ass off for 30 years and builds a business and the only way he&#8217;ll ever retire is to sell, and a BIG comes along and says &#8220;how&#8217;d you like 30 million dollars?&#8221; and the farmer says, &#8220;yah&#8221; and gets a place on the beach.</p>

<p>And those companies, even after being purchased by a BIG are still making organic foods but they&#8217;re certainly profit driven rather than dream driven- and so is Starbucks. I&#8217;m not thinking that I need to spend much time there, but it&#8217;s an improvement and so I think, not to be protested. Rather we should spend our time going to other BIGs and saying, &#8220;Hey! Starbucks can support local businesses, they can donate leftovers to a foodbank, why are you selling apples in September from Chile?&#8221; or whatever.</p>

<p>I do find often die that die hards (the sort that believe we should avoid it at all costs because it&#8217;s the MAN) either burn out from spending all of their time making sure they&#8217;re not supporting ANY big company ever (and become a typical yuppie (sure, I drive an SUV now, but I used to homestead)), or they&#8217;re not really thinking or researching their position and end up supporting the BIGs themselves.</p>]]></content:encoded>
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		<title>By: ts</title>
		<link>http://www.rootsandgrubs.com/2009/07/24/123-fake-street/comment-page-1/#comment-40287</link>
		<dc:creator>ts</dc:creator>
		<pubDate>Sat, 01 Aug 2009 21:18:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.rootsandgrubs.com/?p=947#comment-40287</guid>
		<description>&lt;p&gt;Carly,
Point taken, but those are all companies that started out small (and sincere) and later bought by BIG companies. You can&#039;t blame them for taking the $ (or can you?) 15th Ave is a reverse engineering gimmick, even if the results might be better than the predecessor. My walk through of it didn&#039;t convince me.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Carly,
Point taken, but those are all companies that started out small (and sincere) and later bought by BIG companies. You can&#8217;t blame them for taking the $ (or can you?) 15th Ave is a reverse engineering gimmick, even if the results might be better than the predecessor. My walk through of it didn&#8217;t convince me.</p>]]></content:encoded>
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		<title>By: mamster</title>
		<link>http://www.rootsandgrubs.com/2009/07/24/123-fake-street/comment-page-1/#comment-40224</link>
		<dc:creator>mamster</dc:creator>
		<pubDate>Tue, 28 Jul 2009 01:55:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.rootsandgrubs.com/?p=947#comment-40224</guid>
		<description>&lt;p&gt;Pete, you haven&#039;t been briefed on the concept of sticking it to The Man, have you? This is The Man we&#039;re talking about. Not just some guy. THE MAN.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Pete, you haven&#8217;t been briefed on the concept of sticking it to The Man, have you? This is The Man we&#8217;re talking about. Not just some guy. THE MAN.</p>]]></content:encoded>
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		<title>By: Pete</title>
		<link>http://www.rootsandgrubs.com/2009/07/24/123-fake-street/comment-page-1/#comment-40223</link>
		<dc:creator>Pete</dc:creator>
		<pubDate>Tue, 28 Jul 2009 01:41:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.rootsandgrubs.com/?p=947#comment-40223</guid>
		<description>&lt;p&gt;Let&#039;s see, the coffee is upgraded; many of the goods sold are locally produced; the wi-fi is now free; and leftovers are going to a food bank. Man, that all sucks. I can see why your neighbors are protesting...&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Let&#8217;s see, the coffee is upgraded; many of the goods sold are locally produced; the wi-fi is now free; and leftovers are going to a food bank. Man, that all sucks. I can see why your neighbors are protesting&#8230;</p>]]></content:encoded>
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		<title>By: Kristi</title>
		<link>http://www.rootsandgrubs.com/2009/07/24/123-fake-street/comment-page-1/#comment-40217</link>
		<dc:creator>Kristi</dc:creator>
		<pubDate>Mon, 27 Jul 2009 17:04:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.rootsandgrubs.com/?p=947#comment-40217</guid>
		<description>&lt;p&gt;OMG Matthew!&lt;/p&gt;

&lt;p&gt;I picked up your book at Arundel books in DT Seattle last Monday and read your book cover-2-cover Saturday! Can I just say I LOVED, LOVED your book!  I immediately tested out the almond milk idea and DAMN is that the good stuff! Yum!&lt;/p&gt;

&lt;p&gt;My Bad Kitty Book Club at Arundel books is doing something food related for the August book club and I will be making sure all my gal pals read your book it&#039;s great!!!&lt;/p&gt;

&lt;p&gt;Ciao! Kristi&lt;/p&gt;
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		<content:encoded><![CDATA[<p>OMG Matthew!</p>

<p>I picked up your book at Arundel books in DT Seattle last Monday and read your book cover-2-cover Saturday! Can I just say I LOVED, LOVED your book!  I immediately tested out the almond milk idea and DAMN is that the good stuff! Yum!</p>

<p>My Bad Kitty Book Club at Arundel books is doing something food related for the August book club and I will be making sure all my gal pals read your book it&#8217;s great!!!</p>

<p>Ciao! Kristi</p>]]></content:encoded>
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		<title>By: mamster</title>
		<link>http://www.rootsandgrubs.com/2009/07/24/123-fake-street/comment-page-1/#comment-40200</link>
		<dc:creator>mamster</dc:creator>
		<pubDate>Sun, 26 Jul 2009 15:25:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.rootsandgrubs.com/?p=947#comment-40200</guid>
		<description>&lt;p&gt;I&#039;m pretty sure my favorite small business organic--Alvarez Farm of Mabton, WA--is not owned by any of those companies.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I&#8217;m pretty sure my favorite small business organic&#8212;Alvarez Farm of Mabton, WA&#8212;is not owned by any of those companies.</p>]]></content:encoded>
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		<title>By: Carly Morris</title>
		<link>http://www.rootsandgrubs.com/2009/07/24/123-fake-street/comment-page-1/#comment-40195</link>
		<dc:creator>Carly Morris</dc:creator>
		<pubDate>Sun, 26 Jul 2009 04:24:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.rootsandgrubs.com/?p=947#comment-40195</guid>
		<description>&lt;p&gt;Hi Matthew,&lt;/p&gt;

&lt;p&gt;I listened to an interview you did on NPR- which I really liked, and immediately bought the book. My son is now 9 months old and eats everything. I think he&#039;s glad I heard your interview too.&lt;/p&gt;

&lt;p&gt;I heard a story about fauxbucks too. Initially I thought it was pretty lame. After further thought and a little more information, I do see that it&#039;s a scheme they&#039;re playing but I think serving local/in season foods instead of packaged &amp; shipped crap from some centrally located (we&#039;ll call it) fakery, and trying to integrate themselves into the local economy is a marked improvement, and a good example for other multinationals.&lt;/p&gt;

&lt;p&gt;Of course they&#039;re looking for an angle. Of course it&#039;s lame, but now the people who already frequent starbucks are supporting the local economy, they should start serving free trade organics. Myself, I will continue to frequent more local joints.&lt;/p&gt;

&lt;p&gt;If you need a frame of reference, almost all your favorite &quot;small&quot; business organics are owed by big companies. Naked Juice-Pepsi, Odwalla- Coke, Seeds of change-Mars, I could go on. Consult http://www.certifiedorganic.bc.ca/rcbtoa/services/corporate-acquisitions.html&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Hi Matthew,</p>

<p>I listened to an interview you did on NPR- which I really liked, and immediately bought the book. My son is now 9 months old and eats everything. I think he&#8217;s glad I heard your interview too.</p>

<p>I heard a story about fauxbucks too. Initially I thought it was pretty lame. After further thought and a little more information, I do see that it&#8217;s a scheme they&#8217;re playing but I think serving local/in season foods instead of packaged &amp; shipped crap from some centrally located (we&#8217;ll call it) fakery, and trying to integrate themselves into the local economy is a marked improvement, and a good example for other multinationals.</p>

<p>Of course they&#8217;re looking for an angle. Of course it&#8217;s lame, but now the people who already frequent starbucks are supporting the local economy, they should start serving free trade organics. Myself, I will continue to frequent more local joints.</p>

<p>If you need a frame of reference, almost all your favorite &#8220;small&#8221; business organics are owed by big companies. Naked Juice-Pepsi, Odwalla- Coke, Seeds of change-Mars, I could go on. Consult <a href="http://www.certifiedorganic.bc.ca/rcbtoa/services/corporate-acquisitions.html" rel="nofollow">http://www.certifiedorganic.bc.ca/rcbtoa/services/corporate-acquisitions.html</a></p>]]></content:encoded>
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